Here’s what two Northeastern students found.
Mary Steffel, Assistant Professor of Marketing at the D’Amore-McKim School of Business was recently named to the Poets&Quants for Undergraduates Top 50 undergraduate business professors list. Steffel is currently a fellow at the United States Office of Evaluation Sciences, has work published in numerous top-tier journals and publications, and teaches a wide variety of business students in her classes.
Kevin Boudreau, associate professor of entrepreneurship and innovation at the D’Amore-McKim School of Business, is featured in News at Northeastern for his research on why scientists, innovators, and entrepreneurs behave like they do.
D’Amore-McKim School of Business Associate Professor of Marketing Bruce Clark examines what he calls the “seasonal creep” surrounding both the popularity and disdain of Starbucks’ Pumpkin Spice Latte. With an earlier rollout this year than ever before, both fans and haters alike are talking about the fall drink.
Kyle Rossini, DMSB/SSH’20, was one of more than 400 Northeastern University students to showcase their work at RISE:2018, the university’s Research, Innovation, and Scholarship Expo, organized by the Center for Research Innovation.
The Northeastern University Center for Emerging Markets recently held the second annual India Lecture Series: “The Outlook for the Indian Economy,” presented by Dr. Arvind Panagariya.
Dunkin’ Donuts could trim down its name to make it more competitive in other markets. It will test-run its concept on the West Coast first and makes its final decision later in 2018.
In the following post, D’Amore-McKim School of Business Professor Jeffery Born answers questions about his recent research that examines the impact that tweets from President Donald Trump have on a Semi-Strong Form (SSF) Efficient Market.