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An Adidas ad for its new line of sports bras, featuring a photo grid of topless women, made a splash online recently, prompting a mix of praise and criticism. But it may not be so black-and-white. Northeastern experts in body image and marketing weigh the pros and cons.

Despite rising inflation, supply-chain disruptions and pandemic lockdowns, business is booming for well-known luxury behemoths like Louis Vuitton, Cartier, BMW, and Rolls-Royce Motor Cars. Economic and marketing experts at Northeastern explain what's behind the sudden surge in spending on some of the finer things in life.

There has been a gap in doctors' COVID-19 toolkit. A new pill might fill that gap. And it might help save hospitals on the brink. Photo illustration by Matthew Modoono/Northeastern University

Better not, say two Northeastern scholars of law and marketing. While consumers may benefit from the convenience of touch-free checkout, it's not always clear what a company will do with consumers' biometric information once it has it.

Female physicians burn out faster than their male colleagues, according to research by Tim Hoff, professor of management, healthcare systems and health policy at Northeastern. Illustration by Hannah Moore/Northeastern University

Jamie Ladge highlights the urgency of widely available child care to including working parents, especially mothers, in the workforce post-pandemic.

This year's Research, Innovation, Scholarship, and Entrepreneurship (RISE) expo celebrates more student and faculty research projects than ever.

President Biden's infrastructure plan includes child care provisions, which Northeastern ‘shecession' researchers say are essential for welcoming women back to the workforce.

Accommodating remote work trends post-COVID will be a learning curve for workplaces, say Northeastern researchers.

Northeastern researchers, including Chris Riedl, present a new explanation for how spiteful behavior spreads in social circles and political movements.