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“We are kind of getting used to seeing jackpots go above $1 billion,” says Yakov Bart, associate professor of marketing. With more people buying tickets, the odds of winning just keep falling.

Every social media marketer woke up on Wednesday, July 5th, with the same thought: should I stay or should I go?

This is a classic case of the false dilemma fallacy. You don't have to leave Twitter and you don't have to create a new Threads strategy – just yet.

The “Gender Liability of Venture Novelty,” co-authored by Northeastern professor Zhenyu Liao, published these key findings in the Academy of Management Journal.

The buzz around all things generative AI has hit academia like a sledgehammer. From concerns about academic integrity to how using an “assistant” might affect student learning, professors everywhere are talking about it.

Dau and Thams' research found that U.S. firms led by liberal-leaning CEOs were more likely to exit Russia at the onset of the 2022 Ukraine-Russia military conflict than those run by conservative CEOs.

D'Amore-McKim Professor's Koen Pauwels and Yakov Bart measured the effect of racially diverse TV ads on consumer purchase intentions.

The collapse of an Interstate 95 bridge in Philadelphia creates not just a traffic problem, it's also a “really serious” supply chain problem—and that's going to hit your wallet, Northeastern University expert Nada Sanders says.

The U.S. Food and Drug Administration is considering a major change in the way COVID-19 vaccines and boosters are given. Northeastern experts say it would streamline the process for the public and suppliers.

The D'Amore-McKim School of Business' international business and strategy group is launching the International Business Today podcast.

More than most years, 2022 saw the social media landscape shifting in major ways. Northeastern experts say 2023 is primed for even more seismic changes.