Huang co-authored article named as AoM Impact Award winner
The Academy of Management has recognized the Huang and her co-author's piece examining gender based venture capital bias.
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De Cremer co-authored article selected as AoM best article finalist
The Academy of Management has honored David De Cremer, D'Amore-McKim's inbound Dunton Family Dean, along with his seven coauthors for their paper's “clear and important contribution to the field of management.”
Mega Millions surpasses $1 billion again. Why are there so many big jackpots?
“We are kind of getting used to seeing jackpots go above $1 billion,” says Yakov Bart, associate professor of marketing. With more people buying tickets, the odds of winning just keep falling.
Is Twitter hanging on by a Thread?
Every social media marketer woke up on Wednesday, July 5th, with the same thought: should I stay or should I go?
This is a classic case of the false dilemma fallacy. You don't have to leave Twitter and you don't have to create a new Threads strategy – just yet.
Using data about Shark Tank, study finds women are less likely to get funding when pitching innovative ideas to investors
The “Gender Liability of Venture Novelty,” co-authored by Northeastern professor Zhenyu Liao, published these key findings in the Academy of Management Journal.
A Generative AI Teaching Exercise for Marketing Classes
The buzz around all things generative AI has hit academia like a sledgehammer. From concerns about academic integrity to how using an “assistant” might affect student learning, professors everywhere are talking about it.
Liberal-leaning businesses left Russia faster than conservative-leaning ones, Northeastern research finds
Dau and Thams' research found that U.S. firms led by liberal-leaning CEOs were more likely to exit Russia at the onset of the 2022 Ukraine-Russia military conflict than those run by conservative CEOs.
Racial diversity in TV commercials can backfire if not seen as genuine, new study finds
D'Amore-McKim Professor's Koen Pauwels and Yakov Bart measured the effect of racially diverse TV ads on consumer purchase intentions.
How will the I-95 bridge collapse affect the supply chain? It will be ‘staggering,' expert says
The collapse of an Interstate 95 bridge in Philadelphia creates not just a traffic problem, it's also a “really serious” supply chain problem—and that's going to hit your wallet, Northeastern University expert Nada Sanders says.
Will the COVID-19 vaccine become an annual dose like the flu shot? How will it work?
The U.S. Food and Drug Administration is considering a major change in the way COVID-19 vaccines and boosters are given. Northeastern experts say it would streamline the process for the public and suppliers.