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Childhood memories of helping her little brother with a rare illness combined with a once-in-a-lifetime trip to Ghana to inspire Ashley Cummings, a Northeastern graduate, who created a body butter to provide relief for dry skin and eczema.

The current Roux Institute Director of Entrepreneurship, two-time tech founder, and former IDEA CEO will take the helm as the Managing Director of the Northeastern University Center for Entrepreneurship Education (NUCEE) effective April 1, 2022.

Theranos founder Elizabeth Holmes, center, and her family leave the Robert F. Peckham Federal Building and U.S. Courthouse after the jury found her guilty on four counts in San Jose, Calif. Holmes was found guilty of four counts of defrauding investors, each carrying a maximum penalty of 20 years in prison. Photo by Dai Sugano/MediaNews Group/The Mercury News via Getty Images

The COVID-19 pandemic struck one year after Glen Giovanucci (DMSB'83) became chief executive officer of G-Form, a maker of protective sports gear. His company survived the crisis because he was able to lean on the leadership skills he learned from playing ice hockey at Northeastern.

Sports drinks were high in sugar and low in nutrition–until Northeastern alumnus Lamar Letts (DMSB'17) invented Hylux. The high school track star, sidelined by the discovery of a serious illness, created the beverage when he was ready to return to the gym. Now, he's the youngest CEO to have a product on Walmart.com.

Self-scanners—like this one at an Amazon Go Grocery in Seattle—are part of a larger trend that is overhauling the U.S. job market. Photo by David Ryder/Getty Images

Corey Bober and Zack Smith are the co-founders of Jobble. Photo by Matthew Modoono/Northeastern University

Michelle Calderon, shown here trying on her new line of lipstick, believes there should be safer cosmetic options for people who are pregnant. Photo by Alyssa Stone/Northeastern University

Mya Brown created her clothing brand, JET NOIRE, during the COVID-19 pandemic. Photo by Matthew Modoono/Northeastern University

Aniyah Smith's strong showing in the Husky Startup Challenge inspired her to launch a startup, Push Beauty, that is developing inclusive and accessible cosmetics for a diverse population. Photo by Alyssa Stone/Northeastern University