Understanding the effects of religion on consumer behavior
Assistant Professor Daniele Mathras discusses four key dimensions that affect consumer psychology and behavior in relation to their religious affiliation.
Showing items tagged with
Assistant Professor Daniele Mathras discusses four key dimensions that affect consumer psychology and behavior in relation to their religious affiliation.
Associate Professor Bruce Clark discusses the future of Volkswagen after the announcement of a civil settlement in response to their emissions deception.
Marketing expert Yakov Bart shares insights on the implications and impact of word-of-mouth campaigns on both the companies utilizing them and their competitors.
“The IFS is a big plus and the events and expos the school holds for its students provide ample exposure to companies and their employees. All these networking events prove to be a huge help in building one's career.” says, Kadam
Fareena Sultan, professor at Northeastern's D'Amore-McKim School of Business in Boston, comments on the future of wearable tech