The Northeastern University Marketing Association (NUMA) attended and competed at the 37th Annual American Marketing Association International Collegiate Conference in New Orleans, LA this past week. NUMA took home four awards total for Outstanding Chapter Reporting, Outstanding Membership, and Outstanding Communications, as well as Second Place Social Media Campaign in the Be the Match Competition.
NUMA has successfully planned and executed many ambitious events this year including a marketing simulation competition for Northeastern students. Due to these efforts, membership has increased by 43% this year and NUMA was able to implement a new mentorship program for students who have not yet completed co-ops to connect with students who have. In addition to growing in membership, NUMA has increased their digital presence on Facebook, Twitter and their blog channel on BostInno.
Be the Match, a nonprofit that raises awareness for blood cancer and the bone marrow registry, is the 2014 – 2015 AMA collegiate philanthropic partner. NUMA designed and executed an integrated social media campaign to raise awareness among college students that included Facebook posts, Tweets, educational blog posts, and unique graphics.
The conference was attended by approximately 1,400 collegiate marketers who attended presentations from marketing leaders from brands ranging from Hershey's to the Miami HEAT and participated in various marketing competitions.
The American Marketing Association (AMA) is the foremost professional association for marketers in the United States, and boasts 250 collegiate chapters. For more than three-quarters of a century, it has been a pillar of marketing thought leadership and education. NUMA has been a collegiate chapter of the AMA since 2008.