Research: When Consumers Have More Control Over Ads, They Respond Better
New research from Debashish Ghose suggests that allowing viewers to choose when they see ads may be quite effective.
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New research from Debashish Ghose suggests that allowing viewers to choose when they see ads may be quite effective.
Intellectual humility (IH)—a recognition of one's own intellectual limitations—can reduce polarization and foster more understanding across lines of difference.
As part of his semester in Canada, Anand Nair plans to develop and test an AI-enabled remote patient monitoring system.
Paul Fombelle and Mary Steffel finds that that apologizing when customers are unaware of a failure can backfire.
Fossil fuel companies want you to think they're leaders in renewables — researchers say their communication strategy suggests otherwise.
New research finds that businesses respond to tax incentives in ways that vary widely depending on a country's tax system and economic structure.
Managers give more work to employees they perceive as being more intrinsically motivated under a “naive belief.”
Mark Esposito argues in a piece for World Economic Forum that world economic leaders would be short-sighted to not consider energy and geopolitics alongside AI investments.
In D'Amore-McKim's Advanced Research Practicum students from across Northeastern collaborate on high-impact projects using AI and data analytics. Led by Kwong Chan, the practicum connects students with real-world partners and challenges, preparing them to deliver solutions that matter.
Faculty explore how Essaybot, built on the DASH_box, can streamline grading, improve feedback, and shape AI-assisted learning.
Debashish Ghose uses DASH_Box to overcome hardware bottlenecks and accelerate large-scale data analysis of Kickstarter project trends.