Associate Professor of Marketing Yakov Bart explains why we rewatch shows when we experience times of extreme anxiety.
Northeastern researchers are embarking on a project to yield an Alexa-like device that could be used in professional settings to alert users to instances of implicit bias.
Keith Smith, whose research focuses on the impact of digital marketing on customer behavior in online settings, explains the potential consequences of YouTube’s policies changes to limit advertising on children’s video.
The DATA Initiative held the Inaugural DATA Forum earlier this month at Northeastern University, which included a Data Visualization Challenge focused on biking in Boston.
Ruth V. Aguilera’s research, teaching, and service efforts are significant and have attracted worldwide acclaim. In 2016 she was named a Fellow to the Academy of International Business (AIB), and in 2018 she was inducted as a Fellow to the Strategic Management Society (SMS).
Consumers don’t always have the tools to understand what’s in their best financial interest. She wants to help.
New assistant professor Weiling Liu wants to know why insurance and banking markets expand and contract. The answer could help consumers protect their own financial stability.
India’s advancements in low cost, high quality healthcare services may attract U.S. patients offshores. Ravi Ramamurti comments on this change for PBS News Hour.
New research shows that angry customers stick to their goals, which “can actually lead them to make better decisions, easier decisions, and more satisfying decisions,” says Alexander DePaoli, an associate teaching professor of marketing at Northeastern who co-authored the research.
Nada Sanders discusses her forthcoming book, “The Humachine,” and the impact of artificial intelligence on the workforce for News at Northeastern.
Millions of people are turning to walk-in health clinics, including CVS’s MinuteClinic, because they’re more convenient than a doctor’s visit. But new research from Timothy Hoff, who is a professor of management, healthcare systems, and health policy at Northeastern, shows that we don’t really know whether these retail clinics are as effective as a doctor.