What a Costa Rica furniture co-op taught her about business
This business administration student spent eight months working on pricing systems and event planning for furniture company BoConcept.
This business administration student spent eight months working on pricing systems and event planning for furniture company BoConcept.
Northeastern University marketing professor Koen Pauwels was the recipient of the 62nd annual Robert D. Klein University Lecturer Award.
“The MBA strengthened my analytical skills, exposed me to modern business tools like AI, and gave me countless opportunities to apply what I was learning directly to my work.” – Binglei (Leilei) Zhou, MBA'23
Are apologies always the best policy? New research finds that in food service, they can actually make things worse for businesses and customers.
For nearly five decades, Ravi Ramamurti has expanded the lens of global business — challenging institutions to recognize the power and potential of emerging markets. As a scholar, teacher, and founder of Northeastern's Center for Emerging Markets, he has turned overlooked economies into central conversations in classrooms and boardrooms alike. By shaping research, influencing policy, and preparing students to lead in a shifting global landscape, Ramamurti exemplifies what it means to be an impact maker.
Artificial intelligence took center stage in commercials during the Super Bowl, showcasing both the opportunities and concerns surrounding the technology's growing role in marketing. Professor Koen Pauwels says brands that highlighted AI's human benefits resonated most with audiences, while those leaning into futuristic or unsettling portrayals risked creating skepticism.
Dr. Amir Grinstein, Associate Professor of Marketing at Northeastern University's D'Amore-McKim School of Business, shares insights from his research, “Creating Social Change by Moving from i-level to g-level and s-level Interventions.”
New research from the University of Utah Fintech Center shows industrial banks outperform traditional banks in safety, returns, and lending to underserved markets, challenging calls for expanded FDIC regulation.
Northeastern student Rebecca Zhao turned a TikTok trend into a successful jewelry business and now plans to relaunch and scale it with skills gained in college.
Many AI projects fail because leaders treat adoption as a tech purchase instead of a behavioral change problem.