Halloween is coming to stores earlier and earlier. There's a spooky reason why
According to D'Amore-McKim marketing experts, there's a psychological reason you may be buying candy corn in August.
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Job applicants perceive AI-powered hiring process as more fair when it is blind to race or gender, new study finds
A behavioral study by D'Amore-McKim Professor Yakov Bart shows that job candidates prefer the AI tools used in the hiring process that are “blind” to such characteristics as race, age or gender.
Is Twitter hanging on by a Thread?
Every social media marketer woke up on Wednesday, July 5th, with the same thought: should I stay or should I go?
This is a classic case of the false dilemma fallacy. You don't have to leave Twitter and you don't have to create a new Threads strategy – just yet.
Racial diversity in TV commercials can backfire if not seen as genuine, new study finds
D'Amore-McKim Professor's Koen Pauwels and Yakov Bart measured the effect of racially diverse TV ads on consumer purchase intentions.
It's just another marketing scheme. ‘De-influencers' tell you what to buy by telling you what not to buy
The newest trend on social media platforms is de-influencing—influencers urging followers to think twice about impulse-purchasing certain cult-favorite products, often in favor of cheaper alternatives. However, experts warn that this fad—which may seem rose-colored by its messaging—is just another marketing scheme.
Advertisers don't have to wait for kickoff to score big this Super Bowl Sunday
Over the years, America's most prominent live sporting event has become an integral part of society. . As a result, airtime for Super Bowl Sunday has become highly coveted, incentivizing advertisers to shell out an average of $7 million for a 30-second spot. We sat down with Associate Professor of Marketing Bruce Clark to understand the advertising world in one of its finest forms.
Twitter, Meta, and TikTok dominated 2022. What will the social media landscape look like in 2023?
More than most years, 2022 saw the social media landscape shifting in major ways. Northeastern experts say 2023 is primed for even more seismic changes.
What do this year's record-setting Black Friday and Cyber Monday tell us about how consumers are feeling in this economy?
Black Friday and Cyber Monday online sales set new records this year—even against the backdrop of continued economic uncertainty driven largely by prolonged high inflation.
Why is Mark Zuckerberg's metaverse failing?
Facebook parent company Meta's value has been tanking due to its investment in the virtual Metaverse. Experts at Northeastern say it's failing to take flight because it is outdated, misguided and out of touch with the rest of Big Tech.
To charge or not to charge? Can Elon Musk right ship at Twitter by tapping into user's pockets?
Since Elon Musk purchased Twitter for $44 billion on Oct. 27, speculation about how the short-form text-based platform will change has run wild.
Will Musk work to curb hate speech and misinformation on the platform? Will he charge users a subscription fee? Will there be layoffs? And, perhaps most saliently, will Twitter survive the change-of-hands against the backdrop of years of unprofitability?