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This year's Super Bowl ads are more than just entertainment—they're a reflection of evolving consumer values and cutting-edge marketing strategies. Professor Yakov Bart of the D'Amore-McKim School of Business breaks down the trends, from emotional storytelling to the rise of AI.
D'Amore-McKim Associate Dean of Research, Koen Pauwels, share expert opinion on the decline in social media spending.
According to D'Amore-McKim marketing experts, there's a psychological reason you may be buying candy corn in August.
A behavioral study by D'Amore-McKim Professor Yakov Bart shows that job candidates prefer the AI tools used in the hiring process that are “blind” to such characteristics as race, age or gender.
Every social media marketer woke up on Wednesday, July 5th, with the same thought: should I stay or should I go?
This is a classic case of the false dilemma fallacy. You don't have to leave Twitter and you don't have to create a new Threads strategy – just yet.
The newest trend on social media platforms is de-influencing—influencers urging followers to think twice about impulse-purchasing certain cult-favorite products, often in favor of cheaper alternatives. However, experts warn that this fad—which may seem rose-colored by its messaging—is just another marketing scheme.
Over the years, America's most prominent live sporting event has become an integral part of society. . As a result, airtime for Super Bowl Sunday has become highly coveted, incentivizing advertisers to shell out an average of $7 million for a 30-second spot. We sat down with Associate Professor of Marketing Bruce Clark to understand the advertising world in one of its finest forms.
More than most years, 2022 saw the social media landscape shifting in major ways. Northeastern experts say 2023 is primed for even more seismic changes.
Black Friday and Cyber Monday online sales set new records this year—even against the backdrop of continued economic uncertainty driven largely by prolonged high inflation.