What a Costa Rica furniture co-op taught her about business
This business administration student spent eight months working on pricing systems and event planning for furniture company BoConcept.
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Northeastern Global News -
Award-winning lecturer says humanity overcomes AI
Northeastern Global NewsNortheastern University marketing professor Koen Pauwels was the recipient of the 62nd annual Robert D. Klein University Lecturer Award.
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Advancing a global career
“The MBA strengthened my analytical skills, exposed me to modern business tools like AI, and gave me countless opportunities to apply what I was learning directly to my work.” – Binglei (Leilei) Zhou, MBA'23
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The customer might always be right, but apologies actually backfire in customer service
NGNAre apologies always the best policy? New research finds that in food service, they can actually make things worse for businesses and customers.
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The other 7 billion: Ravi Ramamurti's global vision
For nearly five decades, Ravi Ramamurti has expanded the lens of global business — challenging institutions to recognize the power and potential of emerging markets. As a scholar, teacher, and founder of Northeastern's Center for Emerging Markets, he has turned overlooked economies into central conversations in classrooms and boardrooms alike. By shaping research, influencing policy, and preparing students to lead in a shifting global landscape, Ramamurti exemplifies what it means to be an impact maker.
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Did AI win the Super Bowl ad game?
Artificial intelligence took center stage in commercials during the Super Bowl, showcasing both the opportunities and concerns surrounding the technology's growing role in marketing. Professor Koen Pauwels says brands that highlighted AI's human benefits resonated most with audiences, while those leaning into futuristic or unsettling portrayals risked creating skepticism.
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How consumers drive social change
Business TalkDr. Amir Grinstein, Associate Professor of Marketing at Northeastern University's D'Amore-McKim School of Business, shares insights from his research, “Creating Social Change by Moving from i-level to g-level and s-level Interventions.”
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Industrial banks outperform traditional lenders, new Utah research shows
Utah TechBuzz NewsNew research from the University of Utah Fintech Center shows industrial banks outperform traditional banks in safety, returns, and lending to underserved markets, challenging calls for expanded FDIC regulation.
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Viral jewelry maker turns college lessons into her next launch
NGNNortheastern student Rebecca Zhao turned a TikTok trend into a successful jewelry business and now plans to relaunch and scale it with skills gained in college.
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How behavioral science can improve the return on AI investments
Harvard Business ReviewMany AI projects fail because leaders treat adoption as a tech purchase instead of a behavioral change problem.
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