Better not, say two Northeastern scholars of law and marketing. While consumers may benefit from the convenience of touch-free checkout, it's not always clear what a company will do with consumers' biometric information once it has it.
Northeastern researchers are embarking on a project to yield an Alexa-like device that could be used in professional settings to alert users to instances of implicit bias.
A new Northeastern-Gallup poll shows that more than 70 percent of Americans believe automation will downsize workforces and eliminate jobs. Lifelong learning could be the answer. Raj Echambadi and Mark Bernfeld discuss these changes for News at Northeastern.
Professor Nada Sanders studies successful companies to pinpoint traits that have enabled them to thrive. Those most likely to endure, she says, exhibit characteristics of what she calls the ‘humachine'—a fusion of technological innovation and human talent.
Professor of Marketing Koen Pauwels examines the impact of social media on stock market performance in three consumer mindset metrics: purchase intent, brand awareness, and consumer satisfaction.
Assistant Professor Keith Smith highlights the importance of strategic survey design and the impact it can have on data-informed decision making.
Assistant Professor Yakov Bart explains the advantages that companies can receive if they invest in improving customer engagement.
Associate Professor Samina Karim explains the importance of a strong business foundation for technology and innovation leaders in today's evolving business world.
Professor Tucker Marion outlines a unique new learning model and partnership being used to teach innovation in our Masters of Technological Entrepreneurship program.
Jean C. Tempel Professor of Entrepreneurship and Innovation Fernando Suarez examines the history and future of technological platforms and their impact on the business sector.