News

Emily Liu, a second-year Business Administration student blends her passion for business with her love for culture and community.

Associate Dean of Research at D'Amore-McKim School of Business, Koen Pauwels, takes the mic on the Customer First Thinking podcast.

Companies are cashing in on virtual influencers. Not only does AI image generation bring down costs, it allows companies to have stronger control over messaging, Northeastern experts say.

This summer saw the rise of Swiftonomics, and this fall is seeing her conquer the NFL and voter registration. Yakov Bart says her reach now “extends to all domains of life.”

D'Amore-McKim experts say that streamflation is here to stay. Viewers should expect more ad-supported tiers as streamers adopt the traditional TV model they sought to upset.

Yakov Bart, Associate Professor of Marketing and Amy Pei, Assistant Professor of Marketing, offer different perspectives on the social media platform's rebrand.

“We are kind of getting used to seeing jackpots go above $1 billion,” says Yakov Bart, associate professor of marketing. With more people buying tickets, the odds of winning just keep falling.

Every social media marketer woke up on Wednesday, July 5th, with the same thought: should I stay or should I go?

This is a classic case of the false dilemma fallacy. You don't have to leave Twitter and you don't have to create a new Threads strategy – just yet.

D'Amore-McKim Professor's Koen Pauwels and Yakov Bart measured the effect of racially diverse TV ads on consumer purchase intentions.

The newest trend on social media platforms is de-influencing—influencers urging followers to think twice about impulse-purchasing certain cult-favorite products, often in favor of cheaper alternatives. However, experts warn that this fad—which may seem rose-colored by its messaging—is just another marketing scheme.