Center for Emerging Markets

A China Insights Series Event. George Yip will explain what China is doing in seven key stages of the customer journey in retailing and what Western companies can learn, and what they cannot.

George S. Yip, Emeritus Professor of Marketing and Strategy at Imperial College London and Distinguished Visiting Professor at Northeastern University, explained what foreign multinational companies need to do to transform their R&D strategies to keep pace with newly innovative Chinese companies.

Professor Jonathan Greenacre discussed the bridge institutions in Africa and how they provide micro-solar energy, clean drinking water, and other services to remote communities in Africa.

Professor Pedro Mendi discussed the way businesses combine human resources from different departments and how relationship between R&D and employees lead to innovative activities within the firm.

Michael Enright, Pierre Choueiri Family Professor in Global Business at Northeastern University, explained the impact of foreign direct investment, the role foreign companies played in China's economic rise and how does the future of international business looks like.

Dr. Soumya Swaminathan, Chief Scientist of the World Health Organization, discussed the status of the pandemic, what the WHO has done to mitigate its impact, and how to better prepare for the next pandemic.

Professor Louise E. Walker presented her research on the political and economic programs, and discuss the history of Mexico's emerging middle classes. This seminar was based on the book she co-authored “Latin America's Middle Class”.

George S. Yip, Emeritus Professor of Marketing and Strategy at Imperial College London and Distinguished Visiting Professor at Northeastern University, explained what China is doing in five key stages of the customer journey in retailing and what Western companies can learn, and what they cannot.

That of diaspora-within-diaspora; specifically, Indians, Moroccans, and Israelis of Jewish backgrounds who have wound up in the U.S., Israel, Canada and France and whose relationship with the “homeland” is all the more complicated.

A China Insights Series Event. George Yip will explain what foreign multinational companies need to do to transform their R&D strategies to keep pace with newly innovative Chinese companies.

Professors Alvaro Cuervo-Cazurra and Miguel A. Montoya discussed their recent co-authored book “Innovating for the Middle of the Pyramid in Emerging Countries” as part of the Center for Emerging Markets Nardone Seminar Series.

David Sherman, Professor of Accounting at Northeastern University, and Len Jui, Deputy Chair of the International Auditing and Assurance Standards Board, described and examined the multifaceted and complex interaction of regulatory scrutiny and inviting more businesses into the US stock market.

A China Insights Series Event. David Sherman and Len Jui talk about the challenge for Chinese companies going public in the US.

Michael Enright, Pierre Choueiri Family Professor in Global Business at Northeastern University, talked about China's plans for post-COVID development as part of their 14th Five Year Program.

This event explored the opportunities and challenges associated with the diffusion of sustainability practices in global supply chains through the lenses of four distinguished speakers from the academic, private and non-profit sectors.