DATA Initiative

Northeastern students outside of D'Amore-McKim can learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges.

Learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges.

Position yourself for leadership by learning to solve complex business problems with data in this STEM-designated program.

Learn how to succeed in data-driven management, no matter what your job function or industry.