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Contemporary geopolitics and widely-held stereotypes may lead some students away from embracing Russian language and culture, but some Northeastern community members are hoping to change that.

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Professor of Marketing Koen Pauwels examines the impact of social media on stock market performance in three consumer mindset metrics: purchase intent, brand awareness, and consumer satisfaction.

Assistant Professor Keith Smith highlights the importance of strategic survey design and the impact it can have on data-informed decision making.

Assistant Professor Yakov Bart explains the advantages that companies can receive if they invest in improving customer engagement.

Distinguished Professor of Supply Chain Management Nada Sanders, an expert in business forecasting and risk management, explains the importance of human judgment in the forecasting process and how it impacted the 2016 presidential election polls.

Marketing expert Yakov Bart shares insights on the implications and impact of word-of-mouth campaigns on both the companies utilizing them and their competitors.