Related news and updates
What made Bird Box so Popular?
Yakov Bart examines how a movie that was so widely panned by critics could be such a phenomenal success.
These students say that learning Russian will take you places. Maybe even to Mars.
Contemporary geopolitics and widely-held stereotypes may lead some students away from embracing Russian language and culture, but some Northeastern community members are hoping to change that.
Northeastern joins forces with Suffolk Construction to build the future of data
New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes.
Big data, big bias?
Professor Koen Pauwels explains how lean startup methodology can alleviate potential big data complications.
How social media increases shareholder value through consumer mindset metrics
Professor of Marketing Koen Pauwels examines the impact of social media on stock market performance in three consumer mindset metrics: purchase intent, brand awareness, and consumer satisfaction.
Data driven understanding through survey design
Assistant Professor Keith Smith highlights the importance of strategic survey design and the impact it can have on data-informed decision making.
Customer engagement in a big data world
Assistant Professor Yakov Bart explains the advantages that companies can receive if they invest in improving customer engagement.
Why the pollsters were so wrong
Distinguished Professor of Supply Chain Management Nada Sanders, an expert in business forecasting and risk management, explains the importance of human judgment in the forecasting process and how it impacted the 2016 presidential election polls.
Spillover effects in seeded word-of-mouth marketing campaigns
Marketing expert Yakov Bart shares insights on the implications and impact of word-of-mouth campaigns on both the companies utilizing them and their competitors.