DATA Initiative

Father Isaac Keeley, a 71-year-old Trappist monk who lives in a monastery in central Massachusetts, didn't know the first thing about using social media to take his beer business national. Then he received a call from the Digital, Analytics, Technology and Automation (DATA) Initiative team at Northeastern.

If COVID-19 continues to surge in India, businesses and economies globally could see ripple effects soon.

The Ever Given cargo ship may be free from the Suez Canal, but its dire effects on the maritime supply chain highlight a need for more resilient practices.

The DATA initiative and Schneider Electric co-presented the second annual DATA forum

These nine faculty members, according to a 2019 study, are among the top 2 percent of business and economics researchers in the world.

Melissa Soong, DMSB'21, is taking over our Instagram account @damoremckim this week! Follow along for an inside look at her co-op experiences with New Balance and Genentech, research with the DATA Initiative, and more!

Associate Professor of Marketing Yakov Bart explains why we rewatch shows when we experience times of extreme anxiety.

The DATA Initiative held the Inaugural DATA Forum earlier this month at Northeastern University, which included a Data Visualization Challenge focused on biking in Boston.

Yakov Bart examines how a movie that was so widely panned by critics could be such a phenomenal success.