{"id":72,"date":"2024-10-25T15:02:45","date_gmt":"2024-10-25T19:02:45","guid":{"rendered":"https:\/\/damore-mckim.northeastern.edu\/exed\/people\/george-yip\/"},"modified":"2026-03-25T09:34:11","modified_gmt":"2026-03-25T13:34:11","slug":"george-yip","status":"publish","type":"dmsb_person","link":"https:\/\/damore-mckim.northeastern.edu\/exed\/people\/george-yip\/","title":{"rendered":"George S. Yip"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Education<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>DBA Business Policy (supervised by Professor Michael E. Porter), Harvard Business School<\/li>\n\n\n\n<li>MBA, Cranfield School of Management (year 1) and Harvard Business School (year 2) strategy and finance with distinction<\/li>\n\n\n\n<li>MA Economics and Law, Cambridge University<\/li>\n\n\n\n<li>BA Economics and Law, Cambridge University<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Selected Publications<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mark Greeven, Katherine Xin, and George S. Yip (2021),\u201d How Chinese Retailers Are Reinventing the Customer Journey: Five lessons for Western companies\u201d, Harvard Business Review, September-October, pp. 84-93.<\/li>\n\n\n\n<li>Mark Greeven and George S. Yip (2021) \u201cSix paths to Chinese company innovation,\u201d Asia Pacific Journal of Management, 38, 17-33.<\/li>\n\n\n\n<li>George Yip and Nelson Phillips (2020), \u201cGood Leadership Hinges on \u201cOrganizational Intelligence\u201d \u201d, Harvard Business Review online, 15 June, https:\/\/hbr.org\/2020\/06\/good-leadership-hinges-on-organizational-intelligence?ab=hero-subleft-3<\/li>\n\n\n\n<li>Mark Greeven, George S. Yip and Wei Wei, \u201cUnderstanding China's Next Wave of Innovation,\u201c MIT Sloan Management Review, Vol. 60, No. 3, Spring 2019, pp. 75-80.<\/li>\n\n\n\n<li>Shameen Prashantham and George S. Yip, \u201cEngaging Startups in Emerging Markets,\u201d MIT Sloan Management Review, 58 (2), Winter 2017, pp. 51 \u2013 56.<\/li>\n\n\n\n<li>George S. Yip and Bruce McKern, China's Next Strategic Advantage: From Imitation to Innovation. Cambridge, MA: The MIT Press, 2016, 290 pages.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Selected Presentations<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keynote speaker, \u201cHow to Leverage Organization Intelligence to Implement a Leader's Agenda\u201d' Presidents Summit, Copenhagen, 8 November 2021. <a href=\"https:\/\/www.youtube.com\/watch?v=u3U01CJi7Sk&amp;t=176s\">https:\/\/www.youtube.com\/watch?v=u3U01CJi7Sk&amp;t=176s<\/a>. <\/li>\n\n\n\n<li>Keynote talk on \u201cInnovation with Chinese Characteristics\u201d at Fortune Global Tech Forum, Guangzhou, China, 29 November 2018. <a href=\"http:\/\/fortune.com\/2018\/11\/29\/china-renaissance\/ and https:\/\/www.youtube.com\/watch?v=ZQ50LVB851I&amp;feature=youtube\">http:\/\/fortune.com\/2018\/11\/29\/china-renaissance\/ and https:\/\/www.youtube.com\/watch?v=ZQ50LVB851I&amp;feature=youtube<\/a>. <\/li>\n\n\n\n<li>Talks at Google, \u201cChina's Next Strategic Advantage: From Imitation to Innovation,\u201d Cambridge, Massachusetts, 6 April 2018, <a href=\"https:\/\/www.youtube.com\/watch?v=NRqEPGOcEfI\">https:\/\/www.youtube.com\/watch?v=NRqEPGOcEfI<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Research &amp; Teaching Interests<\/h2>\n\n\n\n<p>Yip's research interests focus on frontier issues for managers, especially in international business. His current main focus is about the rise of innovation in China and how both Chinese and foreign companies can manage that phenomenon. Another current focus is global account management by multinational companies.<\/p>\n\n\n\n<p>He teaches international business and strategic management to MBA and executive education classes. His MBA elective on International Business at Imperial College Business School was rated by the class of 2016 highly enough that Imperial was ranked 7th in the world for MBA international business by the Financial Times.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Industry &amp; Academic Experience<\/h2>\n\n\n\n<p>Previous academic positions include Professor of Marketing and Strategy and Associate Dean of Executive MBA, Member of Management Board, Imperial College Business School; Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School; Dean of Rotterdam School of Management, Erasmus University; and Harvard, Georgetown (visiting), UCLA, Stanford (visiting), Oxford (visiting), Cambridge Judge (Beckwith Professor of Marketing and Strategy), London Business School (Professor and Associate Dean, MBA), and Lead Senior Fellow of the UK's Advanced Institute of Management Research. <\/p>\n\n\n\n<p>Previous business positions include VP and Director of Research &amp; Innovation at Capgemini Consulting, senior manager at Price Waterhouse (USA), and manager at Unilever.<\/p>\n\n\n\n<p>Corporate Boards: Institute for Developing Markets (Africa), Glunz AG (Germany), Arlington Capital Management (Guernsey), and Data Instruments, Inc., (Lexington, MA).<\/p>\n\n\n\n<p>Advisory Boards: Sonae (Portugal), Gemini Consulting (UK); Monitor Group (Europe), Capgemini C4 (telecom, media and entertainment); SKEMA (France), American University of Cairo Business School (Egypt), Porto Business School (Portugal) and Universiti Kebangsan Malaysia Graduate School of Business.<\/p>\n\n\n\n<p>Non-Profit Boards and Advisory Boards: Shadwell Opera (UK), Hewnoaks Artist Colony (Maine), MassOpera (Boston), and Boston Lyric Opera.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Services to the Profession<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>California Management Review<\/em>, International Advisory Board (2016 \u2013 )<\/li>\n\n\n\n<li><em>MIT Sloan Management Review<\/em>, Editorial Advisory Board (2013 \u2013 )<\/li>\n\n\n\n<li><em>Journal of the Academy of Marketing Science<\/em>, Editorial Board (2012 \u2013 2016)<\/li>\n\n\n\n<li><em>Asia-Pacific Business Review<\/em>, Editorial Board (2005 \u2013 2008)<\/li>\n\n\n\n<li><em>Long Range Planning<\/em>, Editorial Advisory Board (1996 \u2013 )<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Awards &amp; Recognitions<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elected in 1999 as Life Fellow of the Academy of International Business.<\/li>\n\n\n\n<li>SAGE Scholarly Impact Award 2014 for co-authored article \u201cMeasuring Organizational Performance as a Dependent Variable: Towards Methodological Best Practice,\u201d Journal of Management, 35, 3, June 2009.<\/li>\n\n\n\n<li>ESMT Research Impacting Practice \u2013 Bringing Technology to Market Conference April 2012, won first prize for presentation \u201cCustomer Centric Leadership: The Rise of the Customer General Manager\u201d, with Christoph Senn and Axel Thoma.<\/li>\n\n\n\n<li>Runner Up for best paper award at 2002 Annual Conference of the Academy of International Business.<\/li>\n\n\n\n<li>Business Horizons award for the Best Article on Global Business published in 2000. <\/li>\n\n\n\n<li>Hans B. Thorelli Best Paper Award (2000) for the \u201cmost significant contribution to international marketing theory or thought,\u201d in the Journal of International Marketing (lead author).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Media Mentions<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>China Global Television Network interview about U.S.-China trade war and innovation in China, 16 May 2019: <a href=\"https:\/\/news.cgtn.com\/news\/34457a4e34494464776c6d636a4e6e62684a4856\/index.html?from=singlemessage&amp;isappinstalled=0\">https:\/\/news.cgtn.com\/news\/34457a4e34494464776c6d636a4e6e62684a4856\/index.html?from=singlemessage&amp;isappinstalled=0<\/a>.<\/li>\n\n\n\n<li>Podcast on WGBH and PRI Innovation Hub, March 1, 2019, about China innovation and U.S.-China trade dispute: <a href=\"http:\/\/blogs.wgbh.org\/innovation-hub\/2019\/3\/1\/china-deal-or-no-china-deal\/\">http:\/\/blogs.wgbh.org\/innovation-hub\/2019\/3\/1\/china-deal-or-no-china-deal\/<\/a>.<\/li>\n\n\n\n<li>Interviewed on BBC World News about trade talks, 19 February 2018: <a href=\"https:\/\/www.youtube.com\/watch?v=rwmaFt-z6gU\">https:\/\/www.youtube.com\/watch?v=rwmaFt-z6gU<\/a>. <\/li>\n\n\n\n<li>Interviewed on BBC World Business Report about the dispute between Boeing and Bombardier, 26 September 2017: <a href=\"https:\/\/youtu.be\/4hKL6FucsSw\">https:\/\/youtu.be\/4hKL6FucsSw<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Yip is renowned for his work on global strategy and innovation. His insights guide multinational firms in navigating complex markets and driving sustainable growth.<\/p>\n","protected":false},"author":44,"featured_media":73,"menu_order":0,"template":"","meta":{"post_unlisted":false,"post_preheader":"","post_footer":"","footnotes":""},"category":[],"dmsb_program_location":[],"dmsb_audience":[],"dmsb_group":[],"dmsb_person_type":[18],"dmsb_expertise":[37,44],"dmsb_person_industry":[82,83,87,89,90,92,99,103],"dmsb_person_geography":[74],"class_list":["post-72","dmsb_person","type-dmsb_person","status-publish","has-post-thumbnail","hentry","dmsb_person_type-faculty","dmsb_expertise-international-business","dmsb_expertise-strategy","dmsb_person_industry-consumer-goods","dmsb_person_industry-ecommerce","dmsb_person_industry-entertainment-media","dmsb_person_industry-food-beverage","dmsb_person_industry-healthcare-pharmaceuticals","dmsb_person_industry-information-technology","dmsb_person_industry-professional-services","dmsb_person_industry-telecommunications","dmsb_person_geography-transnational"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>George S. 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