The Wes Marple Distinguished Lecture Series: Motohiro Yogo "An Introduction on Demand System Asset Pricing"

The Wes Marple Distinguished Lecture Series: Motohiro Yogo “An Introduction on Demand System Asset Pricing”

April 23, 2026, 5:30 p.m. - 7:30 p.m. EDT |

Curry Student center, Room 333

Please join us for a presentation with widespread implications for students, faculty, and industry practitioners. All members of the Northeastern community, including students, faculty, and staff are invited to attend.

Professor Yogo will present from 5:30-6:40, with a reception immediately following. Light refreshments will be served.

The CAPM and factor models have dominated empirical asset pricing for the last 50 years, giving rise to factor investing and smart beta strategies at the heart of the asset management industry. In the last ten years, a new paradigm – demand system asset pricing – has gained traction. This framework leverages portfolio holdings data of institutions and households, revealing that low demand elasticities and investor demand shocks explain much of the variation in asset prices. This approach has important applications across asset management, investment banking, risk assessment, and central banking.

Motohiro Yogo is the Hughes-Rogers Professor of Economics at Princeton University. He is also a research associate of the National Bureau of Economic Research (NBER), a co-director of the NBER Insurance Working Group, and a fellow of the Econometric Society. He is a financial economist with research interests in asset pricing, insurance, international finance, and household finance. He has coauthored a graduate-level textbook titled Financial Economics of Insurance. His research has received financial support from the National Science Foundation, the National Institute on Aging, and the Social Security Administration. He teaches undergraduate financial investments and graduate asset pricing at Princeton. He earned a Ph.D. in economics from Harvard in 2004 and an A.B. in economics from Princeton in 2000.

The Wes Marple Lecture Series was founded by Wes Marple, a beloved faculty member who shaped D'Amore-McKim School of Business for nearly five decades. Marple joined the faculty in 1966, bringing with him degrees from the Woodrow Wilson School at Princeton University and Harvard Business School. A specialist in corporate finance and investment banking, he chaired the Finance Group for 16 years, led the Executive MBA program for 18 years and served on virtually every major committee and task force the school had to offer. Known as a rigorous and caring teacher, Marple left a lasting mark on generations of students — many of them successful business leaders who credit him as instrumental to their careers. He retired in 2013 after 47 years of service and continued teaching as an Emeritus Professor until his passing in 2018. The lecture series ran until his passing and is now resuming to carry on his legacy.