Your Greatest Asset is Your Story: Marketing the Family Business
Storytelling isn’t just for kids anymore
92% of consumers want companies to tell their story, while only 50% are currently doing so. Family businesses have an inherent competitive advantage over other corporations with our story, reputation and values that can’t be touched.
However, communicating your story to your customers can be challenging because we often feel uncomfortable promoting ourselves.
We will lead you in a discussion with companies that have effectively crafted their story to better market their businesses. Members will learn how to promote their business and differentiate themselves from the competition by leveraging their unique family business traits using the newest marketing techniques.