About the Event
Lilac Nachum, Professor of International Business at Baruch College, presented a theory of reputation building by subsidiaries of multinational enterprises (MNEs) in foreign host countries. How does an MNE's global reputation affect its reputation in individual host countries? She shared the findings from an empirical study of this interesting question that is relevant to all multinational firms.
About the Nardone Family Seminar Series
Made possible by a gift from David R. Nardone, this seminar series brings scholars and practitioners to Northeastern University to share insights on emerging markets.
