This workshop helped participants to learn how to do three things:
- To design research studies that are likely to be of interest to managerial journals
- To write managerial papers
- To negotiate the publishing process
Many researchers are interested in publishing in managerial journals because these, rather than academic journals, are read by practitioners. But many are frustrated by the process of getting into practitioner journals such as California Management Review, Harvard Business Review, and MIT Sloan Management Review. In particular, many do not understand, first, how to design studies with output of interest to managers, second, how to write for a managerial journal, and third, how to get accepted. For example, there is a common belief, only partly true, that Harvard Business Review publishes only articles that it has solicited from authors whom the editors know. At the same time, as researchers in business schools, it is incumbent on at least some of us to communicate directly with those who work in the field that we study.
George S. Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School. At D’Amore-McKim he is Distinguished Visiting Professor and Distinguished Visiting Fellow at the Center for Emerging Markets. He serves on the editorial advisory boards of California Management Review and MIT Sloan Management Review, has published nine articles in CMR, HBR, and SMR, and has published in nearly every other notable managerial journal. He is also the author of various acclaimed trade books written for both managers and academics.