Professors Alvaro Cuervo-Cazurra and Miguel A. Montoya discussed their recent co-authored book “Innovating for the Middle of the Pyramid in Emerging Countries” as part of the Center for Emerging Markets Nardone Seminar Series.

Book description


The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfill the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.



About the speakers

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University and co-editor of Global Strategy Journal. He studies the internationalization of firms, with a special interest in emerging market multinationals; capability upgrading, particularly technological capabilities; and governance issues, focusing on state ownership and corruption in international business. He was elected Fellow of the Academy of International Business, received an Honorary Doctorate from Copenhagen Business School, and was awarded a Ph.D. from the Massachusetts Institute of Technology. He teaches courses on global strategy and is as an independent consultant on internationalization and global strategy to firms and governments. For more information, please visit his website. He can be contacted at a.cuervocazurra@northeastern.edu.     


Miguel A. Montoya has a B.A. in Economics, a Master degree and a PhD in Applied Economics at the Universitat Autònoma de Barcelona, Spain. Actually, he is Tenure Professor in the Tecnológico de Monterrey. He is a Regular Member in the Mexican Academy of Sciences (Academia Mexicana de Ciencias), also he is part of the National Council for Technology and Science (CONACYT-Mexico), The Economic Council of Business Association (COPARMEX-Mexico), Academy of International Business and Academy of Management, among others. He has published articles in academic journals and book chapters and he has participated in different academic conferences. Dr. Montoya teaches courses of International Economics and International Business in the Business School/EGADE Tecnológico de Monterrey and, as a visitor professor, at Moore School of Business (University of South Carolina, USA), ESAN (Peru), Universidad de San Francisco de Quito (Ecuador), Instituto Ortega y Gasset (Spain), Bordeaux School of Business and Montpellier Business School (France). His areas of interest are Multinationals Companies (Multimexicanas) and Business for BoP. He can be contacted at mmontoya@tec.mx.