Impact of cultural differences on global strategy in the 21st century

Join us for an interpretive discussion with Christopher J. Robertson, Ph.D., Professor, International Business and Strategy Group at the D'Amore-McKim School of Business, who will evaluate how knowledge of cultural differences can help strengthen the competitive advantage of global firms in the 21st Century. Professor Robertson will also assess the culture and business environment in the US, and opportunities for foreign firms doing business with American managers, with special focus on Thai companies.