Big Data and Market Research: Perfect Partners?
The digital transformation has already profoundly changed the practice and business of market research. The demand for fast, powerful, easily accessible, and budget-friendly insights has never been greater. Market researchers – corporate and agency side — are in many ways perfectly positioned to deliver on the demand and take the lead in helping to create data driven organizations. But doing so effectively requires organizational buy-in, intense focus, collaboration and, often, new skills. Holly Jarrell will talk through the promise and practicalities of leveraging big data within market research and client organizations and highlight a point-in-time case study with practical takeaways for marketers and practitioners.