Big Data and Market Research: Perfect Partners?

Holly Jarrell
Holly Jarrell on LinkedIn

The digital transformation has already profoundly changed the practice and business of market research. The demand for fast, powerful, easily accessible, and budget-friendly insights has never been greater.  Market researchers – corporate and agency side — are in many ways perfectly positioned to deliver on the demand and take the lead in helping to create data driven organizations.  But doing so effectively requires organizational buy-in, intense focus, collaboration and, often, new skills.  Holly Jarrell will talk through the promise and practicalities of leveraging big data within market research and client organizations and highlight a point-in-time case study with practical takeaways for marketers and practitioners.