Reaching consumers in today’s digital environment requires quick reflexes, an innovative mindset, and a customer-centric marketing strategy. You don’t simply want to keep up with social media and mobile technology trends—you need to stay ahead of them.

Participants in the virtual info session will:

  • Get an inside look into the application process for our Full-Time MBA program, as Associate Director of Admissions Alexandra Munroe reveals what she looks for in program applications and what makes them stand out
  • Gain understanding about the marketing curriculum from Professor Koen Pauwels
  • Hear from MBA Career Planning Program Manager, Cathy Merlo, about the Full-Time MBA corporate residency
  • Participate in an open Q&A session with the speakers

Speakers

Koen Pauwels

Koen Pauwels is Distinguished Professor of Marketing at Northeastern University, Boston and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative.

Pauwels is the Senior Editor for the Journal of Marketing and the International Journal of Research in Marketing, President-Elect of the Academic Council of the American Marketing Association, and Vice President of Practice at the INFORMS Association for Marketing Science. He serves on the House of Marketing’s Board and on the Editorial Boards of Journal of Retailing and Journal of Interactive Marketing. Pauwels started the annual Marketing Dynamics conference (2004) to bring together researchers fascinated by dynamic problems in marketing.

Alexandra Munroe is the Associate Director of Recruitment and Admissions for the Full-Time MBA program.

Cathy Merlo is the MBA Career Planning Program Manager at the Graduate Career Center.