Since started operations in 1994, the US and other Western companies have steadily embraced digital retailing. But China has now leapfrogged the West in terms of the extent and sophistication of its digital retailing. China has distinctive features of its environment, markets, companies, and customers that are driving its innovation in digital retailing, but some approaches of Chinese companies can be transferred to effective use by Western companies.

In this talk, George Yip, Distinguished Visiting Professor at the D’Amore-McKim School of Business, will explain what China is doing in seven key stages of the customer journey in retailing and what Western companies can learn, and what they cannot. 

Presenters / Session Leaders

The presenters/session leaders for the Center for Emerging Markets China Insights Series are all members of the D’Amore-McKim School of Business faculty and Fellows of D’Amore-McKim’s Center for Emerging Markets. All have decades of experience researching, consulting, and speaking on China and China’s economy.

China Insights Series Events

Jan 20

A China Insights Series Event. Michael Enright speaks on the Chinese system.

Feb 17

A China Insights Series Event. Michael Enright speaks on China’s economic initiatives and their motivations.

Apr 14

A China Insights Series Event. Michael Enright talks about China’s plans for post-COVID development.

May 12

A China Insights Series Event. David Sherman talks about the challenge for Chinese companies going public in the US.