About the Event

George Yip

China's companies have long been acclaimed for their manufacturing prowess and, more recently, for their pragmatic approach to innovation. 

In this talk, George S. Yip, an Emeritus Professor of marketing and strategy at Imperial College London and a Distinguished Visiting Professor at Northeastern University, explored how Chinese companies are reinventing management control for the digital era through “digitally-enhanced directed autonomy.” This talk was based on a new article in Harvard Business Review, published in March-April 2023.

Authors' bio: Mark Greeven is a professor at IMD Business School in Lausanne. Katherine Xin is the Bayer Chair in Leadership at the China Europe International Business School (CEIBS) in Shanghai. George S. Yip is an emeritus professor of marketing and strategy at Imperial College London and a distinguished visiting professor at Northeastern University in Boston.

Center for Emerging Markets Events

China Insights Series

The presenters/session leaders for the Center for Emerging Markets China Insights Series are all members of the D'Amore-McKim School of Business faculty and Fellows of D'Amore-McKim's Center for Emerging Markets. All have decades of experience researching, consulting, and speaking on China and China's economy.