About the Event

China's increasing business challenge to the West is now based more on innovation than on low cost.

In this talk, George S. Yip, Emeritus Professor of Marketing and Strategy at Imperial College London and Distinguished Visiting Professor at Northeastern University, and Arnaud Thiercelin, former head of R&D for DJI, China's leading drone company, explored these R&D development trends in China's rapidly evolving business landscape.

Center for Emerging Markets Events

China Insights Series

The presenters/session leaders for the Center for Emerging Markets China Insights Series are all members of the D'Amore-McKim School of Business faculty and Fellows of D'Amore-McKim's Center for Emerging Markets. All have decades of experience researching, consulting, and speaking on China and China's economy.