About the Event
When government agencies engage in international assistance, they follow their own country's foreign policy guidelines. This means each country channels its foreign assistance toward sectors it deems most strategic and adopts an implementation model that best serves its geopolitical and economic interests.
In this lecture, Abdoulkadre Ado, Associate Professor of International Business & Global Management at the University of Ottawa, will discuss the ways China, the US, Canada, Saudi Arabia, France, the UK, Russia, and Japan develop international relational capital in Africa through unique international assistance practices.
He will examine differences in their cooperation priorities, delivery channels, and emotion strategies, exploring how these variances shape how these countries brand their nations and build strategic relationships across the continent. His analysis will also consider how these distinct models serve countries' strategic interests and influence the position of their multinational enterprises in Africa.
This event is part of the Nardone Family Seminar Series at the Center for Emerging Markets. A light lunch will be provided. Registration is required to attend.
About Adboulkadre Ado

Abdoulkadre Ado is an Associate Professor of International Business & Global Management at Telfer School of Management, University of Ottawa. He was born in Africa where he first earned a bachelor's degree in economics at Sidi Mohamed Ben Abdellah University in Morocco, moved to China where he got his MBA at Wuhan University of Technology, then landed in Canada where he completed a PhD in international business at Université Laval. Prior to joining the University of Ottawa, he taught at McMaster University, Toronto Metropolitan University, and Université Laval. He has been recognized as the best professor of Telfer School of Management in 2023 with the annual Excellence in Teaching Award.
Ado's academic work is at the intersection of international joint-ventures, foreign investments, global trade, economic cooperation, creative industries, and youth digital entrepreneurship. He also regularly analyzes Africa–China strategic business relations and publishes on these topics, often from knowledge transfer perspectives.
He has worked with major multilateral institutions such as the World Bank and the United Nations, including at the Office of the Special Adviser on Africa (OSAA) of the UN Secretary General on issues of sustainable international development, global business, trade cooperation, and investments. He served on many boards, committees, and expert panels at national and international levels. He has visited more than 80 countries to learn and speak about business in emerging and developed markets.
About the Nardone Family Seminar Series
Made possible by a gift from David R. Nardone, this seminar series brings scholars and practitioners to Northeastern University to share insights on emerging markets.