Events

George S. Yip, an emeritus professor of marketing and strategy at Imperial College London and a distinguished visiting professor at Northeastern University, explored how Chinese companies are reinventing management control for the digital era through “digitally-enhanced directed autonomy.”

George S. Yip, an emeritus professor of marketing and strategy at Imperial College London and a distinguished visiting professor at Northeastern University, explored how Chinese companies are reinventing management control for the digital era through “digitally-enhanced directed autonomy.”

George Yip explained what foreign multinational companies need to do to transform their R&D strategies to keep pace with newly innovative Chinese companies.

Michael Enright, Pierre Choueiri Family Professor in Global Business at Northeastern University, explained the impact of foreign direct investment, the role foreign companies played in China's economic rise and how does the future of international business looks like.

Michael Enright, Pierre Choueiri Family Professor in Global Business at Northeastern University, talked about China's plans for post-COVID development.

Michael Enright, Pierre Choueiri Family Professor in Global Business at Northeastern University, talked about recent developments China's urban / regional landscape.

Michael Enright, Pierre Choueiri Family Professor in Global Business at Northeastern University, talked about China's economic initiatives and their motivations.

Michael Enright,Pierre Choueiri Family Professor in Global Business at Northeastern University, spoke on the Chinese system.