Events

George S. Yip, Emeritus Professor of Marketing and Strategy at Imperial College London and a Distinguished Visiting Professor at Northeastern University, explored how Chinese companies are reinventing management control for the digital era through “digitally-enhanced directed autonomy.”

George S. Yip, Emeritus Professor of Marketing and Strategy at Imperial College London and Distinguished Visiting Professor at Northeastern University, explained what foreign multinational companies need to do to transform their R&D strategies to keep pace with newly innovative Chinese companies.

Michael Enright, Pierre Choueiri Family Professor in Global Business at Northeastern University, explained the impact of foreign direct investment, the role foreign companies played in China's economic rise and how does the future of international business looks like.

George S. Yip, Emeritus Professor of Marketing and Strategy at Imperial College London and Distinguished Visiting Professor at Northeastern University, explained what China is doing in five key stages of the customer journey in retailing and what Western companies can learn, and what they cannot.

David Sherman, Professor of Accounting at Northeastern University, and Len Jui, Deputy Chair of the International Auditing and Assurance Standards Board, described and examined the multifaceted and complex interaction of regulatory scrutiny and inviting more businesses into the US stock market.

Michael Enright, Pierre Choueiri Family Professor in Global Business at Northeastern University, talked about China's plans for post-COVID development as part of their 14th Five Year Program.

Michael Enright, Pierre Choueiri Family Professor in Global Business at Northeastern University, talked about recent developments in China's urban and regional landscapes.

Michael Enright, Pierre Choueiri Family Professor in Global Business at Northeastern University, talked about China's economic initiatives and their motivations.

Michael Enright, Pierre Choueiri Family Professor of Global Business at Northeastern University, disentangled the complex web of Party, State, and corporate actors that drive the Chinese business system.

George. S Yip, Emeritus Professor of Marketing and Strategy at Imperial College London and Distinguished Visiting Professor at Northeastern University, and Arnaud Thiercelin, former head of R&D for DJI, discussed innovation trends in Chinese companies.