Events

George S. Yip, a Distinguished Visiting Professor at Northeastern University, and Xiaolan Fu, Professor of Technology and International Development at the University of Oxford, investigated the rise of “superapps” in China, using the popular app WeChat as a case study.

The Center for Emerging Markets welcomed Suresh Muthuswami, Chairman of North America for Tata Consultancy Services, for a fireside chat to discuss the promise of AI and other enterprise technologies in today's business world.

Rem Koning, Mary V. and Mark A. Stevens Associate Professor of Business Administration, and Tarun Khanna, Jorge Paulo Lemann Professor at the Harvard Business School, discussed the impact of data and AI on entrepreneurship and innovation in emerging and developing markets, based on their latest research conducted at their Tech for All Lab at Harvard University.

Marc H. Meyer, Robert J. Shillman Professor of Entrepreneurship and the Matthews Distinguished Professor at Northeastern University, discussed how diverse South Korean technology ventures employ technology platforming to grow from a startup to a scale-up company, specifically focusing on global expansion.

Africa Business Week is a hybrid event bringing together influential entrepreneurs, researchers, and talented youth from various industries across the continent. With a focus on sustainability, climate change, and AI, this event exploredthe latest trends and innovations driving the diverse African markets.

The Center for Emerging Markets held the second annual India Summit: India – The Next Startup Nation? on October 28, 2023, to explore India's vibrant startup ecosystem.

DA Prasanna, Founding CEO, Wipro-GE Medical, shared his experiences building a medical technology industry in India over 40 years, and discussed insights from his book, Innovate Locally to Win Globally.

George S. Yip, Emeritus Professor of Marketing and Strategy at Imperial College London and Distinguished Visiting Professor at Northeastern University, explained what foreign multinational companies need to do to transform their R&D strategies to keep pace with newly innovative Chinese companies.

George S. Yip, Emeritus Professor of Marketing and Strategy at Imperial College London and Distinguished Visiting Professor at Northeastern University, explained what China is doing in five key stages of the customer journey in retailing and what Western companies can learn, and what they cannot.

Pitchathon is an entrepreneurial showcase hosted by IDEA, Northeastern's Venture Accelerator. Pitchathon features 12 IDEA ventures from all industries, from groundbreaking technology to musical innovation.