{"id":1061,"date":"2024-05-28T16:46:18","date_gmt":"2024-05-28T20:46:18","guid":{"rendered":"https:\/\/damore-mckim.northeastern.edu\/cem\/people\/yakov-bart\/"},"modified":"2026-09-16T13:56:50","modified_gmt":"2026-09-16T17:56:50","slug":"yakov-bart","status":"publish","type":"dmsb_person","link":"https:\/\/damore-mckim.northeastern.edu\/cem\/people\/yakov-bart\/","title":{"rendered":"Yakov Bart"},"content":{"rendered":"\n

Yakov Bart is a Professor of Marketing and Thomas E. Moore Faculty Fellow at Northeastern University. His research examining marketing implications of new digital technologies and business models has been funded by NSF, Amazon, Google, MSI, WPP, and published in leading marketing and management journals. Yakov holds a PhD and an MS in Business Administration from the University of California at Berkeley, an SM in Operations Research from MIT, and a Diploma in Mathematics from Moscow State University. Prior to joining Northeastern University, he was a faculty member at INSEAD and a visiting faculty at the Wharton School.<\/p>\n","protected":false},"excerpt":{"rendered":"

Patrick F. and Helen C. Walsh Research Professor, Marketing; Thomas E. Moore Faculty Fellow<\/p>\n","protected":false},"author":7,"featured_media":1062,"menu_order":0,"template":"","meta":{"post_unlisted":false,"post_preheader":"","post_footer":"","footnotes":"","dmsb_screen_reader_heading":"","dmsb_featured_image_focal_point":{"x":0.5,"y":0.5},"dmsb_distribute_to":[]},"category":[],"dmsb_group":[],"dmsb_person_type":[45],"dmsb_expertise":[81,101,114],"dmsb_person_industry":[],"dmsb_person_geography":[],"class_list":["post-1061","dmsb_person","type-dmsb_person","status-publish","has-post-thumbnail","hentry","dmsb_person_type-faculty-fellow","dmsb_expertise-ai","dmsb_expertise-analytics","dmsb_expertise-marketing"],"yoast_head":"\nYakov Bart - Center for Emerging Markets<\/title>\n<meta name=\"description\" content=\"Yakov Bart is an Associate Professor of Marketing at Northeastern University D'Amore-McKim School of Business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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