Selected Presentations
Garcia, R., Complexity in Business Conference, "A study in promotion optimization using an agent-based model,” University of Maryland, Washington, DC. (November 2010).
Garcia, R., Carlson on Sustainability, "A study of the diffusion of alternative fuel vehicles,” University of Minnesota, Minneapolis, MN. (October 2010).
Garcia, R. (Presenter & Author), Sawtooth Software, "This paper demonstrates the use of an agent-based model to investigate factors that can speed the diffusion of eco-innovations. In our model, we use choice-based conjoint data to elicit heterogeneous consumer preferences for alternative fuel vehicles (AFVs). In a series of experiments, mechanisms are considered for speeding the adoption of AFVs,” Sawtooth Software, Newport Beach, CA. (October 2010).
Claudy, M. (Presenter & Author), Driscoll, A. (Author Only), Garcia, R. (Author Only), Mullen, M. (Author Only), 35th Annual Macromarketing Conference, "Consumer Resistance to Green Innovations: Developing a New Scale and an Underlying Framework,” University of Wyoming, Laramie, Wyoming. (June 2010).
Garcia, R. (Presenter & Author), Zhang, T. (Author Only), Gensler, S. (Author Only), Invited Researcher, "Will We Drive Electric Vehicles in 2025? An Agent Based Simulation of Car Market Dynamics," Tuck School of Business at Dartmouth University, Hanover, NH. (December 2009).
Zhang, T. (Author Only), Garcia, R. (Presenter & Author), Product Development Management Association, "A Simulation Model of Consumer Preferences for Alternative Fuel Vehicles," PDMA, Los Angeles, CA. (October 2009).
Garcia, R. (Presenter & Author), Zhang, T. (Author Only), Gensler, S. (Author Only), Marketing Dynamics Conference, "Role of networks in the diffusion of alternative fuel vehicles”," INFORMS, New York, NY. (August 2009).
Garcia, R. (Presenter & Author), Zhang, T. (Author Only), European Marketing Academy Conference, "Modeling policy implications of the diffusion of alternative fuel vehicles," EMAC, Nantes, France. (June 2009).
Garcia, R. (Presenter & Author), Zhang, T. (Author Only), Marketing Science, "Agent-based modeling of the diffusion of innovations," INFORMS, Ann Arbor, MI. (June 2009).
Garcia, R. (Presenter & Author), Zhang, T. (Author Only), Research Series, "Agent-based modeling of the diffusion of Innovations," University of Groningen, Groningen, NL. (May 2009).
Choi, P. (Presenter & Author), Garcia, R. (Author Only), Friedrich, C., 2009 AMA Winter Educators' Conference, "Under What Conditions Can Coopetition Develop?: An Investigation into Coopetition Formation," American Marketing Association, Tampa, FL. (February 23, 2009).
Garcia, R. (Author Only), Zhang, T. (Presenter & Author), INFORMS, "Information Acceleration for Alternative Fuel Vehicles," Washington DC. (October 2008).
Garcia, R. (Presenter & Author), MSU Symposium, "Wine, Hybrids and Nanotech: Exploring the Undesirables," Michigan State University, Lansing, MI. (August 2008).
Choi, P. (Presenter & Author), Garcia, R. (Author Only), Friedrich, C. (Author Only), 15th Annual Conference on Multi-Organizational Partnerships, Alliances, and Networks (MOPAN), ""Utilizing Coopetition to Reduce Take-Off Time of Resistant Innovations"," Suffolk University, Boston. (June 2008).
Garcia, R., NU Research & Scholarship Expo, "Diffusion of Alternative Fuel Vehicles," Northeastern Univeristy, Boston, MA. (March 2008).
Industry and Academic Experience
Professor Garcia worked as a new product manager for several companies in the telecommunications industry before joining the College of Business Administration faculty in 2002.
Professional Services
Professor Garcia is an active member of several organizations, including Product Development Management Association (PDMA), American Marketing Association (AMA), Cambridge Colloquium on Complexity and Social Networks (Harvard University), and System Dynamics Society.
Recent Press
Rodrigues, Jorge N. “A guerra das rolhas” Expresso, 9/29/2007.
Mailing Address
Rosanna Garcia
225 Hayden Hall
Northeastern University
Boston, Massachusetts 02115-5000