Meyer, M., Crane, F. (2011). Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures (pp. 500). Sage Publications.
Meyer, M., deWeck, O., Marion, T. (2011). Product Platforms, in Wiley International Encyclopedia of Marketing, Sheth, J. and Malholtra, N., (eds.) (vol. 5, pp. 12). John Wiley and Sons.
Crane, F., Meyer, M. (2011). The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation. Journal of Technology Management and Innovation, 6(4), 193-204.
Marion, T., Meyer, M. (2011). Applying Industrial Design and Cost Engineering to New Product Development in Early-Stage Firms. Journal of Product Innovation Management, 38.
Meyer, M., Vallaru, K., Kursh, S. (2011). The Server Consolidation Case. Journal of the Academy of Business Education, 12, 170-188.
Meyer, M., Allen, M., Crane, F. (2011). Ready Seafood: Business Model Innovation and Venturing in a Mature Industry. International Review of Entrepreneurship, 8(3).
Meyer, M., Adomdza, G., Crane, F. (2011). Sentillion. The Journal of the Academy of Business Education, 12, 163-175.
Meyer, M., de Weck, O., Marion, T. (2010). Product Platforms. Wiley Encyclopedia of New Product Development.
Meyer, M., Marion, T. (2010). Product Platforms (pp. Sheth, J. and Malholtra, N., (eds.)). John Wiley and Sons.
Meyer, M., Marion, T., Crane, F. (2010). Selling Innovation to the C-Suite. Research-Technology Management, 53(4), 30-45.
Meyer, M., Marion, T. (2010). Innovating for Effectiveness: Lessons from the Design Firms.Research Technology Management, 28.
Crane, F., Meyer, M. (2010). Measuring and Improving the Innovation Readiness of MBA Students. Journal of the Academy of Business Education, 11, 47-53.
Meyer, M., Marion, T. (2010). Product Platforms (pp. Sheth, J. and Malholtra, N., (eds.)). John Wiley and Sons.
Meyer, M., Poza, H. (2009). Venturing Adjacent to the Core: From Defense to Homeland Security. To appear in Research Technology Management.
Meyer, M., Friar, J., Kursh, S., Shaughnessy, D. (2009). Bioblood: M&A in the Biotech World. To appear in International Review of Entrepreneurship.
Meyer, M., Poza, H. (2009). Venturing Adjacent to the Core: From Defense to Homeland Security. To appear in Research Technology Management.
Meyer, M., Friar, J., Kursh, S., Shaughnessy, D. (2009). Bioblood: M&A in the Biotech World. To appear in International Review of Entrepreneurship.
Meyer, M., Willcocks, N., & Boushell, B. (2008). "Corporate venturing: an expanded role for R&D: developing growth strategies and business models must become competencies for R&D leaders." Research-Technology Management, 51(1), p.34(9).
Crane, F., Meyer, M. (2008). "A Perspective on the Rationale for Teaching Innovation in MBA Programs and Strategies for Implementation." Journal of the Academy of Business Education, 9, 17-28.
Crane, F., Meyer, M. (2008). "Teaching Dispositional Optimism in the Entrepreneurial Classroom." International Journal of Entrepreneurship Education, 5, 12.
Meyer, M., Jekowsky, E., Crane, F. (2007). "Applying Platform Design to Improve Case Management Across the Continuum of Care." Managing Service Quality, Vol. 17 (1), 2007, 23-40.
Meyer, M. (2007). The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications (pp. 400). New York, New York: Oxford University Press.
Meyer, M., Anzani, M., Walsh, G. (2005). "Leveraging Technologies to New Market Applications: IBM's Organizational Strategies for Server Development." Research Technology Management, Nov-Dec, 48-56.
Meyer, M., Webb, P. (2005). "Modular, Layered Architecture: The Necessary Foundation for Effective Mass Customization in Software." International Journal of Mass Customization, 1(1), 14-36.
Friar, J. H., Meyer, M. H. (2003). Entrepreneurship and start-ups in the Boston region: Factors differentiating high-growth ventures from micro-ventures. Small Business Economics, 21, 145-152.
Friar, J., Meyer, M. (2003). Factors Differentiating High Growth Ventures from Micro Ventures with Implications. Journal of Small Business Economics, 21(2), 145-152.
Meyer, M., Dhaval, D. (2002). "Managing Platform Architectures and Manufacturing Processes for Non-Assembled Products." Journal of Product Innovation Management, 10, 277-293.
Meyer, M., Detore, A. (2001). "Creating Platform-based Approaches to New Services Development." Journal of Product Innovation Management, 18, 188-204.
Meyer , M.H. and A.D. DeTore, (1999). "Product Development for Services." Academy of Management Executive, Vol. 13, No. 3, pp. 64-76.
Meyer, M.H. and R. Seliger (1998). "Product Platforms in Software Development." Sloan Management Review, (40:1), 61-74.
Meyer, M.H., P. Tertzakian and J. Utterback, (1997). "Metrics for Managing Product Development within a Product Family Context." Management Science, Vol 43, No. 1, pp. 88-111.
Meyer, M. and Lehnerd, A. (1997). The Power of Product Platforms. New York, New York: The Free Press. Professor Meyer is the leading cited scholar on Google Scholar for “product platforms.”
Meyer, M.H. and M. Zack, (1996). "The Design and Development of Information Products." Sloan Management Review, Spring 1996, Vol 37, No 3, pp. 43-59.
Meyer, M.H. and J. Utterback, (1995). "Product Development Cycle Time and Commercial Success." IEEE Transactions on Engineering Management, Vol 42, No 4, November 1995, pp. 1-8.
Selected Presentations
Marion, T., Meyer, M. "Knowledge Management in R&D: A Model to Bridge Discrete Process Chasms within Innovation and Commercialization." PDMA Conference.
Meyer, M., Startup Leadership Program, "Product Development for Startups,” Startup Leadership Program, Boston, MA (Haig Foley Office). (December 11, 2010).
Meyer, M., Northeastern University Husky Innovation Challenge, "Keynote Speech,” Entrepreneurs Club, Northeastern University. (December 7, 2010).
Adomdza, G. (Author Only), Allen, M. (Presenter & Author), Meyer, M. (Author Only), Academy of Management Meeting, "Managing for innovation: the role of managerial control in supporting corporate venturing,” AoM, Montreal, Quebec. (August 9, 2010).
Meyer, M., Crane, F., Pinnacle Foods Innovation Summit, "Innovations in Foods based on Consumer insight,” Pinnacle Foods, Boston, MA. (June 2010).
Marion, T. (Presenter & Author), Meyer, M. (Author Only), R&D Management Conference, "Outsourcing Innovation: A Guide for Start-ups,” R&D Management Journal, University of Manchester, Manchester, UK. (June 2010).
Allen, M. (Author Only), Adomdza, G. (Presenter & Author), Meyer, M. (Author Only), AOM, "Opportunity Costs and Employment in Corporate Ventures: The Negative Effect of Career Path Risk," Academy of Management, Chicago. (August 2009).
Allen, M. (Presenter & Author), Adomdza, G. (Author Only), Meyer, M. (Author Only), Wharton Macro HRM conference, "Managing Career Path Risk in Corporate Ventures: Analysis from the Field," Wharton Business School, Philadelphia. (June 2009).
Meyer, M., Industrial Research Institute, "Organizing and executing R&D on a global scale: The challenges of R&D in Asia,” Industrial Research Institute, Boston, MA. (June 18, 2009).
Meyer, M., Senior staff meeting, "The two faces of innovation: productivity and growth," EMC, Hopkington. (May 19, 2009).
Meyer, M., Executive Briefing, "Product platforms and manufacturing strategy," Gillette, Boston. (June 6, 2008).
Meyer, M., Corporate Partners Meeting, "Next generation solutions," Int'l Association of Product Development, Houston, TX. (January 18, 2008).
BAE Systems. Keynote speech in Innovation Session/Broadcast. Company wide presentation with General Manager of Integrated Defense Systems, April 2007.
Product Development Management Association: Chair, Global Innovation Symposium, Front End of Innovation Conference, Boston, MA, May 9, 2007.
Massachusetts Institute of Technology: Keynote, System Design and Management Program, Conference on Fostering Innovation and Leading Organizations, October 27, 2005; Keynote: Product Families and Platforms: From Strategic Innovation to Implementation, Conference hosted by MIT and Penn State, November 11, 2005.
Institute for Industrial Research. Keynote speech: Platforms for Enterprise Growth: Nov 30, 2004, Atlanta, BA.
University College Dublin, Executive Seminar Series on Innovation Management for Microsoft Ireland, July 25, 2004. Lecture on managing modularity in product architectures.
Technology Management Education Association, Lecture on Strategic Entrepreneurship, June 24, 2004, MIT, Cambridge, MA.
Industry and Academic Experience
Professor Meyer was co-founder of VenturCom (which became Ardence and was acquired by Citrix), a leader in real-time process control and automation software. He has also been part of the startup teams for Phase2 Sotware Corporation (a distributed database applications developer), and Intervista Software (a 3D worlds developer acquired by Platinum Software). He has consulted in a number of industries in the area of new product strategy and platform management with companies that include IBM, Hewlett Packard, McKesson, P&G, Mars Incorporated, and BAE Systems.
Professional Services
Professor Meyer is a member of the editorial board for the International Journal of Mass Customization, the Journal of Product Innovation Management, and Associate Editor of the Journal of the Academy of Business Education.
Mailing Address
Marc H. Meyer
212 Hayden Hall
Northeastern University
Boston, Massachusetts 02115-5000